In light of the violent abuse being used against me for the past 7.5 years I responded to a BBC advertisement for one of its programmes as follows: ---------- Forwarded Message ----------Subject: The Apprentice: No Mercy for the WeakDate: Sunday 19 February 2006 10:15From: Gary D Chance To: news24@bbc.co.ukHave you stopped to consider that this advertisement for this programme and the programme itself are the antithesis of what good business management is all about or should be?The brutality depicted represents the ascendency and rewarding of those who are the biggest cutthroats rather than the careful nurturing and evaluation of those with the best abilities so that the right person can be placed in the right job for the best results consistent with good management.The great problem with depicting this kind of brutal violence in enterprise is that it forms the standard which people then go out and emulate in their lives. It is totally wrong, unless you are trying to recreate National Socialism as the standard in this country by example. Alan Sugar looks more like a certain dictator of recent memory. This kind of brutally violent management leads to crime and corruption in any organisational environment from Government to charities. Such destructive behaviour eventually leads to collapse What is Alan Sugar's real legacy? What has he left behind?Making it is celebrated as important at any cost and in any manner not how one succeeds.For a century now business and management education have been struggling to replace this brutality with expertise and competence in enterprise activity. Why are you celebrating a throwback to this kind of behaviour?Take Partnoy's book "F.I.A.S.C.O" as a good example of this brutality which leads to fraud and destruction of those trying to do a good job impacting millions of people from pension fund management and its beneficaries to the fraud perpetrated by Japan's banks which contributed to the economic malaise in Japan for many years.Why not create a programme series where management struggles to establish standards of excellence and competence based upon sound, objective management? You could do a meaningful and dramatic rendition of this which would be far better than "The Apprentice."Of course, "The Apprentice" might very well be an ironic satire of what we should not be doing and is so off putting that everyone will see that this is not the way to behave.However, this is not the point I'm getting from the advertisements for this new series, and I am so put off by the behaviour depicted that I would not waste my time watching "The Apprentice."Who gets off on brutal violence except the psychic cripple?Are these the kinds of standards and people which you are supporting and creating?Such bullying in the workplace seals in concrete the worst behaviour that this society wishes to eliminate and what many of your news reports seek to stop from school bullying and family violence to society at large in the YOBish and football hooligan world.No wonder binge drinking and junk food obesity are problems. The young want to escape the brutal reality of this world into drugs, raves or overeating with commercialised food waiting to be consumed and drugs to be taken by the very young. Have you considered the fact that commercialised food and alcohol consumption promotion are a result of this kind of organisational brutality which focuses on increased sales and profits instead of nutrition and social standards?It is an inhuman world of brutality that no one wants. One form of brutality inside the organisation leads to the brutlaity of the outside society which is then conditioned into participating in this abuse syndrome. Then along comes the noncommercial BBC supported by licence fees to provide a public service foundation participating in supporting this viciously violent syndrome. What is really obscene?Have you considered where the real source of these problems originates?How about some more thought in your programming instead of pandering to the worst parts of the human character?